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Yelp tests offline attribution using guest WiFi and email matching

Discussion in 'WordPress SEO News' started by WPhelp, Feb 20, 2018.

  1. WPhelp

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    Yelp tests offline attribution using guest WiFi and email matching, by Greg Sterling

    The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.
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