WordPress Speed Up Service | WordPress Website Maintenance Packages Reply To: Can (and should) I open banner links in a new tab?, by Keith I would check the Amazon terms of service or ask your question directly to them or in their support forum. Personally, I prefer ad links (on my sites or clients) to open in a new tab and even as a visitor I prefer the same so that I can come back to what I was doing. It’s an easy code modification, but always check that you are breaking the TOS of any advertising partners. A simple Google search will bring up a few sites that show you how to open Amazon banner clicks in a new tab. Hope that helps! Reply To: Can (and should) I open banner links in a new tab?