WordPress Speed Up Service | WordPress Website Maintenance Packages Can (and should) I open banner links in a new tab?, by flizzywp Hello, I usualy open text links in a new tab. I have 2 banners on my website, 1 in the sidebar and 1 in a blog post. When these banners are clicked, they open in the same tab and leave my page. I am a newbie, but one of them is called “IFrame” and the other one is just HTML code. Now I wonder if: 1) there is a way to open these banner clicks in a new tab 2) I should even do that, because for example Amazon offers the same affiliate link in form of a text link and a banner, and the text link is already set up to open in a new window while the banner to the same offer doesn’t. So I wonder if they have a reasoning behind this? Can (and should) I open banner links in a new tab?