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what is SMO? is it helpful for ranking?

Discussion in 'Troubleshooting & How-To's' started by CncLuffy, Nov 28, 2014.

  1. CncLuffy

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  2. Jacob

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    I believe what you are referring to is Social Media Optimization. SMO is defined as the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. To answer your question, yes, it absolutely is helpful for ranking. By definition, it increases the publicity and user interaction with your blog, and therefore increases your ranking. Search engines are now starting to use recommendations from social media sites like Facebook or Twitter to determine the quality of your website.

    SMO differs from SEO, though. SMO focuses more on staying more connected with your customers and gives you a strong web presence, while SEO focuses more on organic search engine traffic. Both are very important and should not be disregarded!
     
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  3. tournique

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