WordPress Speed Up Service | WordPress Website Maintenance Packages To me, titles are the most important step in any content creation. If people don't like the title or what it offers, they will not click through to read the content. Search engines use your titles to display search results. Huge SEO potential in the titles alone. Good titles should grab the attention of the reader. 1. It does not matter what you search for on a search engine, there will be millions of results given to you. All the searcher has to go on is a title, the website URL and a short description. If you want a reader to click your link, your title needs to grab their attention immediately. 2. A major factor in how your website does in the search engines for a search term all comes down to how you use your title tags. For this reason, it is very important that when viewing a post, the title of the post is also the title tag of the page. 3. We have already covered grabbing the attention of possible readers above so I guess this just makes it doubly important. What Makes a Good Title? Length - Long titles do not do as well as short titles. All of your titles should be fairly short but get the point across perfectly. Also, if your title is too long, the search engines can not display the whole title which can mean you miss out of lots of potential traffic. Be Real - Don't make false claims about the post in order to get views. If you care about long term loyal readers, then don't trick them in to clicking the title to read the content if it does not live up to what they expected. Fill the Gaps - Find what people need answers to and give them those answers. One method that I use is to find what questions are being asked on websites such as Yahoo Answers related to my niche and then creating a post to answer it. I only then need to link to the content as a source on YA. If one person has the question, many more will too. Key Words - Another way of boosting your SEO using the titles are to include keywords (don't spam it). If you needed the answer for what you have written, what would you type in the search engine? Think about using those keywords as the title. Please feel free to include your own tips below.