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What is PPC?

Discussion in 'Search Engine Optimization (SEO)' started by CncLuffy, Dec 9, 2014.

  1. CncLuffy

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  2. Panda

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    PPC means Pay Per Click. This term could be used for some make money online websites that pay its members a few cents for clicking on ads. It could also be used for advertisers like Google adsense. They pay publishers a certain amount of cash when a visitor clicks on ads. So, when you talk about PPC, it means ads.
     
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  3. DTracy3

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    Panda's exactly right on this one. You may also encounter CTR (Click-Through Rate) and CPC (Cost Per Click). Little tip, if you researching something like ads, always have google up in a tab, since you'll come across about a lot of terms that you may want to look into.
     
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  9. VinayaSpeaks

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    PPC or Pay Per Click is an advertising program where the publisher is paid by the advertiser only when the ads running on the publisher's website gets legitimate clicks. Legitimate clicks refers to the ad clicks that are done by the visitors who come to the website to read the content. PPC programs frowns upon sponsored clicks and even ban the publishers who try to game the system.
     
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  10. OhioTom76

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    Pay Per Click advertising is generally a form of advertising where the advertiser bids on specific keyword phrases that visitors they are trying to attract to their web site may be searching for. So in other words, if you are selling athletic shoes on your web site, you could bid on phrases such as "nike tennis shoes for sale", and when someone does a search for that phrase or something similar, your ad may show up next to the organic search results on sites such as Google, Bing or Yahoo.

    Pay Per Click is a faster and more consistent way to show up in the top of the search results, vs. trying to get ranked high organically with SEO. However, as the name implies, you are paying for each click, so you also need to have the budget to do so, and you need to regularly be adjusting your bids and optimizing your account structure and ad copy accordingly, to make sure such advertising is profitable for you.

    The most popular network, which should come as no surprise, is Google AdWords. It's also one of the most competitive and most expensive PPC networks to run on. Running ads on a pay per click network is also more complex than merely trying to outbid your competitors for a given spot. The way AdWords, and many other PPC networks, operate is that they also algorithmically look at additional factors such as the click through rates on your ads, the quality of the landing pages you are sending the visitors to, and the relevance of the keywords you are bidding on to the corresponding ad copy and landing pages associated with them. These collectively are used to establish what's known as a Quality Score (in AdWords) for each keyword you are bidding on. Basically, the lower your quality score is, the more you will have to pay per click to maintain a given position. This is how Google weeds out low quality ads from advertisers, they keep making them more and more costly for them until they can no longer afford to run them. Conversely, if your ads are performing well and have a good quality score, you can pay less per click than your competitors to rank in a given position.

    Google AdWords also has another facet of their PPC platform known as their "Display Network". With the display network, it's a bit different, in that you are not bidding on keywords explicitly. Instead, you are bidding to show up on publishers websites who are participating in their AdSense program - whereby they agree to show Google ads on their site in exchange for a commission they are paid. These ads are generally contextually driven, based on the content of a given page on a publishers web site. Bing is rolling out something comparable to Google's Display Network soon as well.
     
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  11. johnniewalk

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    PPC is one of the method comes under in online marketing. PPC means Pay per click with the help of google adwords we can easily rank our keywords top in the search engine, so for the particular keywords first we should campaign. If any user click your website which showing in the adwords then the amount will be credited.
     
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  12. jackluter

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    By using Campaign and ad group you can easily post an ad using PPC(Pay Per Click). If your website has standard competitive keyword then bidding process will take place after fixing the amount on the ad, your ad will be displayed in the search results.
     
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  20. Linda Thompson

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    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
     
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