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Google Ads Vs. Yahoo Bing Ads

Discussion in 'Adwords & Adsense' started by VinayaSpeaks, Jan 24, 2016.

  1. VinayaSpeaks

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    Google has an advertising program called Google Adsesne. Yahoo and Bing have partnered to create YahooBing Ads. Do you use Google Ads or Bing Ads? If you have accounts with both of these companies, please share your opinion about these online ad networks.
     
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  2. sharatharadhya

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    I think Google ads has been around for longer and it has more impact against your wallet. Google being the major Search engine has a higher rate of paying you when compared to its competitors. There is no way Bing Ads can come close to Adsense's versatility. I have been using Adsense for the past two years and I have not been let down.
     
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  3. VinayaSpeaks

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  4. OhioTom76

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    Both are excellent networks to run pay per click ads on, but they are both also very competitive. When comparing Google AdWords vs. Bing Ads specifically, the main difference is volume. Google can and will drive far more volume than Bing Ads will. Generally speaking, if you are already running successful and profitable campaigns in Google, it's fairly easy to port those campaigns over to Bing Ads, and start driving even more volume and sales to your site.

    Both Google and Bing's pay per click platforms are basically the best in the industry right now, imo. There are other "tier 2" networks out there such as 7Search, but their back end admin section doesn't give you anywhere near the options and functionality that both AdWords and Bing Ads offers.

    In terms of competition, which is high on both networks, Google is obviously even more competitive than Bing Ads. The reason this is important, is that you can easily blow through your budgets on either network if your campaigns are not built properly and maintained properly. It's not really the fault of their traffic, which is generally good, it's usually more of a problem with you using the wrong keywords and setting the wrong bids. Both Google and Bing are pretty aggressive in weeding out click fraud. However they can't really be held responsible if you go an bid on a really generic (and highly competitive) term like "insurance", which is well over $75 a click, and wonder why you blew through your $100 a day budget almost instantly.
     
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  5. VinayaSpeaks

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    As long as there is quality content, good traffic and good website, Google approves publishers of all kinds from small, medium and big. However, I hear Yahoo Bing ads only approves websites that generate 1 million views in a month. Is this true?
     
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  6. jackluter

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  7. Suneel

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