WordPress Speed Up Service | WordPress Website Maintenance Packages For personal use, I've never used a paid theme. However I've used them on several occasions for professional purposes, and I feel that in general they provide a better overall experience. This is because often, free themes don't have the same level of support and documentation that paid themes have. Along with this, cool plugins, and things like drag and drop builders are already often included within paid themes and can be really useful. I usually use ThemeForest to find some cool, cheap themes. But in the end it really does fall down to what your needs are.