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Do you still worry about where your keywords are in the text?

Discussion in 'Search Engine Optimization (SEO)' started by JulianWilliams, Jan 23, 2016.

  1. JulianWilliams

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    I still put all my keywords in the first paragraph of the text and from my experience the posts written that way perform better in the search results. Is that really the case or am I just seeing what I want to see? What are your experiences regarding this issue?
     
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  2. betcatalog

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  3. VinayaSpeaks

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  4. OhioTom76

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    I think it's still good practice to have some of your target keywords in the opening paragraphs and in the title. For one thing, with the title in particular, Google automatically bolds any words in your title and description in the SERPs that happen to be in the users' search query. So if you didn't have any of those words in the title, you are missing out on that benefit. Bolded words in SERP listings as well as in pay per click ads pretty consistently improves click through rates since it makes your listing stand out from others on the page. Google also takes into consideration what content is "above the fold", so if you have too much other stuff ahead of your primary content where the keywords would be, the further down the page the content is, the less weight it gets in terms of relevancy. Some people take it a bit far though and make sure the words not only appear in the first paragraph, but also in the very first sentence. Then they bold and sometimes also italicize the word for even more emphasis. This looks rather spammy to me, especially to a real visitor.
     
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  5. rz3300

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    I was always told that it was best to get the keywords in as early and as much as possible. Of course it has to be in some sort of context and you cannot just go repeating the words over and over, although I have seen some sites that seem to pretty much try everything but that, but if you are smart you can really make it work to your advantage and get the most out of your content.
     
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  6. johnniewalk

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  7. MacMariner

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  8. Paul Stanely

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  9. Jeremie

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    From a Technical SEO standpoint... Keyword in the headline is important, URL structure with the keyword is important, and keyword density throughout the article is important. Keyword density is important because it basically tells the search engines that your article really IS about your keyword. So it's not as much a matter of WHERE it is placed as much as it is HOW OFTEN. It needs to be used in context enough to be picked up on but not so much that it is obvious and "spammy". A good percentage is 5-8% maximum. Using long tail keywords helps diversify and get the point across. Using the keywords contextually in media Alt Text is a huge opportunity as well. Just remember... CONTEXT is everything.
     
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  10. jackluter

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  11. Dipika13

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