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Cloaking in SEO

Discussion in 'Search Engine Optimization (SEO)' started by akstgsb, Dec 26, 2013.

  1. akstgsb

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  2. OhioTom76

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    Cloaking is an old technique where a script you have installed on your server will churn out thousands of keyword stuffed pages for the search engine crawlers to find on your site. These pages would typically look like nonsense to a real user, they are purely meant to appeal to the bots to make your site appear huge and highly relevant. The "cloaking" comes into play whenever a real visitor comes to your site instead. The cloaking script tries to detect this and serve them your normal web site instead. But if it detects a bot, it serves them the keyword stuffed site/pages.

    Google has been combating this for years, by sending bots to your sites from a constantly changing list of IP addresses, as well as not identifying itself as a bot, to see if you are serving a different site to real users vs. the crawlers. If caught cloaking, it's highly likely you will get removed from their index completely.

    One of the more popular scripts was called SearchEngineCloaker, which is no longer developer or supported. At one point Google even blocked it's web site from showing up in their search results at all. Another popular script was(is) Fantomas, which is now known as BeSEOlized. I cannot find much information on it, but it is very expensive, costing a few thousand dollars.
     
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  3. riyasin123

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  4. Sunil Maurya

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    Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
     
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  5. yasminpriya

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    Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.
    In cloaking, the search engine and the user are literally not on the same page. Therefore, both the user and the search engine are being deceived.
     
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  6. yasminpriya

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    Cloaking takes a user to other sites than he or she expects by disguising those sites' true content. During cloaking, the search engine spider and the browser are presented with different content for the same Web page. HTTP header information or IP addresses assist in sending the wrong Web pages. Searchers will then access websites that contain information they simply were not seeking, including pornographic sites. Website directories also offer up their share of cloaking techniques.

    Many of the larger search engine companies oppose cloaking because it frustrates their users and does not comply with their standards. In the search engine optimization (SEO) industry, cloaking is considered to be a black hat technique that, while used, is frowned on by most legitimate SEO firms and Web publishers. Getting caught cloaking can result in huge penalties from the search engines, including being removed from the index altogether.
     
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  7. rz3300

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    I was always under the impression that it was an older technique too. I am sure that people have created better ways to do it though maybe and they are just evolving. Either way it is just manipulation and a way to bolster SEO, and I am pretty sure that there are some more effective ways of doing so.
     
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  8. johnniewalk

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    Cloaking is a off page black hat seo techniques, the process of the cloaking is it shows different content for the search engine and different for the users. This technique is violating the terms and condition of a search engine, so better don't follow this technique.
     
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  9. williamjohn

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  10. Dipika13

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  11. Matt Hogan

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